Abcam

Abcam is a story of British success in the world of biotech. Early success had seen it open six offices across the world and increase its staff base. How could we help it remain
true to itself and keep its staff and customers onside?

Challenge

The challenge for Pulse was to support
the leadership in ensuring the whole organisation was connected to the
new growth vision. With geographic expansion, a new strategic vision
and a new CEO, we were asked to review internal communications and support the development of the senior team.

Insight

When relatively new organisations evolve rapidly, the pace of change can sometimes be so fast that staff and customers can feel disconnected, left behind or overwhelmed. Success is great – but at what price? We found Abcam's history needed to be incorporated into the
overall internal narrative. By revisiting and celebrating earlier innovations people were able to better grasp the new visions and
its continuity. In this way the workforce
felt less alienated and part of the
overall success.

Action

A rigorous discovery process identified some of the internal barriers that were holding employees back from engaging with the new vision. It also identified a number of dilemmas held by the leadership team. The rapid pace of change was indeed found to be central to these issues. From this, a set of six founding principles and a new narrative that incorporated the past were created to help the organisation feel more empowered
and confident.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Abcam

Abcam is a story of British success in the world of biotech. Early success had seen it open six offices across the world and increase its staff base. How could we help it remain
true to itself and keep its staff and customers onside?

Challenge

The challenge for Pulse was to support
the leadership in ensuring the whole organisation was connected to the
new growth vision. With geographic expansion, a new strategic vision and
a new CEO, we were asked to review internal communications and support
the development of the senior team.

Insight

When relatively new organisations evolve rapidly, the pace of change can sometimes be so fast that staff and customers can feel disconnected, left behind or overwhelmed. Success is great – but at what price? We found Abcam's history needed to be incorporated into the overall internal narrative. By revisiting and celebrating earlier innovations people were able to better grasp the new visions and its continuity. In this way the workforce felt less alienated and part
of the overall success.

Action

A rigorous discovery process identified some of the internal barriers that were holding employees back from engaging with the new vision. It also identified
a number of dilemmas held by the leadership team. The rapid pace of change was indeed found to be central
to these issues. From this, a set of six founding principles and a new narrative that incorporated the past were created to help the organisation feel more empowered and confident.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Abcam

Abcam is a story of British success in the world of biotech.
Early success had seen it open six offices across the world
and increase its staff base. How could we help it remain
true to itself and keep its staff and customers onside?

Challenge

The challenge for Pulse was to support the leadership in ensuring the whole organisation was connected to the
new growth vision. With geographic expansion, a new strategic vision and
a new CEO, we were asked to review internal communications and support
the development of the senior team.

Insight

When relatively new organisations evolve rapidly, the pace of change can sometimes be so fast that staff and customers can feel disconnected, left behind or overwhelmed. Success is great – but at what price? We found Abcam's history needed to be incorporated into the overall internal narrative. By revisiting and celebrating earlier innovations people were able to better grasp the new visions and its continuity. In this way the workforce felt less alienated and part
of the overall success.

Action

A rigorous discovery process identified some of the internal barriers that were holding employees back from engaging with the new vision. It also identified
a number of dilemmas held by the leadership team. The rapid pace of change was indeed found to be central
to these issues. From this, a set of six founding principles and a new narrative that incorporated the past were created
to help the organisation feel more empowered and confident.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Abcam

Abcam is a story of British success in the world of biotech. Early success had seen it open six offices across the world and increase its staff base. How could we help it remain true to itself and keep its staff and customers onside?

Challenge

The challenge for Pulse was to support the leadership in ensuring the whole organisation was connected to the new growth vision. With geographic expansion, a new strategic vision and a new CEO, we were asked to review internal communications and support
the development of the senior team.

Insight

When relatively new organisations evolve rapidly, the pace of change can sometimes
be so fast that staff and customers can feel disconnected, left behind or overwhelmed. Success is great – but at what price?
We found Abcam's history needed to be incorporated into the overall internal narrative. By revisiting and celebrating earlier innovations people were able to better grasp the new visions and its continuity. In this way the workforce felt less alienated and part
of the overall success.

Action

A rigorous discovery process identified some of the internal barriers that were holding employees back from engaging with the new vision. It also identified a number of dilemmas held by the leadership team. The rapid pace of change was indeed found to be central
to these issues. From this, a set of six founding principles and a new narrative that incorporated the past were created to help the organisation feel more empowered
and confident.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Abcam

Abcam is a story of British success in the world of biotech. Early success had seen it open six offices across the world and increase its staff base. How could we help it remain true to itself and keep its staff and customers onside?

Challenge

The challenge for Pulse was to support the leadership in ensuring the whole organisation was connected to the new growth vision. With geographic expansion, a new strategic vision and a new CEO, we were asked to review internal communications and support the development of the senior team.

When relatively new organisations evolve rapidly, the pace of change can sometimes be so fast that staff and customers can feel disconnected, left behind or overwhelmed. Success is great – but at what price?
We found Abcam's history needed to be incorporated into the overall internal narrative. By revisiting and celebrating earlier innovations people were able to better grasp the new visions and its continuity. In this way the workforce felt less alienated and part of the overall success.

Action

A rigorous discovery process identified some of the internal barriers that were holding employees back from engaging with the new vision. It also identified a number of dilemmas held by the leadership team.
The rapid pace of change was indeed found to be central to these issues. From this, a set of six founding principles and a new narrative that incorporated the past were created to help the organisation feel more empowered and confident.

Insight

Abcam

Abcam is a story of British success in the world of biotech. Early success had seen it open six offices across the world and increase its staff base. How could we help it remain true to itself and keep its staff and customers onside?

Challenge

The challenge for Pulse was to support the leadership in ensuring the whole organisation was connected to the new growth vision. With geographic expansion, a new strategic vision and a new CEO, we were asked to review internal communications and support the development of the senior team.

When relatively new organisations evolve rapidly, the pace of change can sometimes be so fast that staff and customers can feel disconnected, left behind or overwhelmed. Success is great – but at what price? We found Abcam's history needed to be incorporated into the overall internal narrative. By revisiting and celebrating earlier innovations people were able to better grasp the new visions and its continuity. In this way the workforce felt less alienated and part of the overall success.

Action

A rigorous discovery process identified some of the internal barriers that were holding employees back from engaging with the new vision. It also identified a number of dilemmas held by the leadership team. The rapid pace of change was indeed found to be central to these issues. From this, a set of six founding principles and a new narrative that incorporated the past were created to help the organisation feel more empowered and confident.

Insight