Artraker

What role can art play in creating peace? Helping to launch and partner with Artraker has proved to be both exciting and consistently thought-provoking.

Challenge

The Artraker Award recognises artistic creativity in places across the world impacted by conflict. In its inaugural year, the competition saw a diverse collection of entries: some were hand drawn; others were photographs; some were sculptures; and others were digital videos. Some sought to create an impact in their chosen location; some sought to provoke the viewer; and others sought to achieve
both. Our task was to pull together and showcase these 17 contrasting short-listed Artrakers in a memento that could be purchased but also to build a brand that could sustain itself for years to come.

Insight

Our discussions focused on the two areas of conflict and resonance as well as the personal experiences of the Artrakers and the wider impact of their work. It led us to explore how each artist sought to make the unseen seen; to make the unknown known; and the unsung heard.

Action

Dealing with subjects of violent conflict,
social disharmony and upheaval required a tactile but gritty treatment. The pages of the commemorative book connected these themes with the Artrakers’ personal narratives, leading to an ebb-and-flow that deepened the comprehension and perception of each conflict. This resulted in a concise, lucid and thoughtful keepsake. Since the inaugural award, Pulse has partnered with Artraker to support two awards, and helped to guide the charity’s strategic positioning and direction.

© Pulse Brands 2018

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1-3 Langley Court

London, WC2E 9JY

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Artraker

What role can art play in creating peace? Helping to launch and partner with Artraker has proved to be both exciting and consistently thought-provoking.

Challenge

The Artraker Award recognises artistic creativity in places across the world impacted by conflict. In its inaugural year, the competition saw a diverse collection of entries: some were hand drawn; others were photographs; some were sculptures; and others were digital videos. Some sought to create an impact in their chosen location; some sought to provoke the viewer; and others sought to achieve
both. Our task was to pull together and showcase these 17 contrasting short-listed Artrakers in a memento that could be purchased but also to build a brand that could sustain itself for years to come.

Insight

Our discussions focused on the two areas of conflict and resonance as well as the personal experiences of the Artrakers and the wider impact of their work. It led us to explore how each artist sought to make the unseen seen; to make the unknown known; and the unsung heard.

Action

Dealing with subjects of violent conflict,
social disharmony and upheaval required a tactile but gritty treatment. The pages of the commemorative book connected these themes with the Artrakers’ personal narratives, leading to an ebb-and-flow that deepened the comprehension and perception of each conflict. This resulted in a concise, lucid and thoughtful keepsake. Since the inaugural award, Pulse has partnered with Artraker to support two awards, and helped to
guide the charity’s strategic positioning and direction.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Artraker

What role can art play in creating peace? Helping to launch
and partner with Artraker has proved to be both exciting and consistently thought-provoking.

Challenge

The Artraker Award recognises artistic creativity in places across the world impacted by conflict. In its inaugural year, the competition saw a diverse collection of entries: some were hand drawn; others were photographs; some were sculptures; and others were digital videos. Some sought to create an impact in their chosen location; some sought to provoke the viewer; and others sought to achieve
both. Our task was to pull together and showcase these 17 contrasting short-listed Artrakers in a memento that could be purchased but also to build a brand that could sustain itself for years to come.

Insight

Our discussions focused on the two areas of conflict and resonance as well as the personal experiences of the Artrakers and the wider impact of their work. It led us to explore how each artist sought to make the unseen seen; to make the unknown known; and the unsung heard.

Action

Dealing with subjects of violent conflict,
social disharmony and upheaval required a tactile but gritty treatment. The pages
of the commemorative book connected these themes with the Artrakers’ personal narratives, leading to an ebb-and-flow that deepened the comprehension and perception of each conflict. This resulted in a concise, lucid and thoughtful keepsake. Since the inaugural award, Pulse has partnered with Artraker to support two awards, and helped to
guide the charity’s strategic positioning and direction.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Artraker

What role can art play in creating peace? Helping to launch and partner with Artraker has proved to be both exciting and consistently thought-provoking.

Challenge

The Artraker Award recognises artistic creativity in places across the world impacted by conflict. In its inaugural year, the competition saw a diverse collection of entries: some were hand drawn; others were photographs; some were sculptures; and others were digital videos. Some sought to create an impact in their chosen location; some sought to provoke the viewer; and others sought to achieve both. Our task was to pull together and showcase these 17 contrasting short-listed Artrakers in a memento that could be purchased but also
to build a brand that could sustain itself for years to come.

Insight

Our discussions focused on the two areas
of conflict and resonance as well as the personal experiences of the Artrakers and the wider impact of their work. It led us to explore how each artist sought to make the unseen seen; to make the unknown known; and the unsung heard.

Action

Dealing with subjects of violent conflict,
social disharmony and upheaval required a tactile but gritty treatment. The pages of the commemorative book connected these themes with the Artrakers’ personal narratives, leading to an ebb-and-flow that deepened the comprehension and perception of each conflict. This resulted in a concise, lucid and thoughtful keepsake. Since the inaugural award, Pulse has partnered with Artraker to support two awards, and helped to guide the charity’s strategic positioning and direction.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Artraker

What role can art play in creating peace? Helping to launch and partner with Artraker has proved to be both exciting and consistently thought-provoking.

Challenge

The Artraker Award recognises artistic creativity in places across the world impacted by conflict. In its inaugural year, the competition saw a diverse collection of entries: some were hand drawn; others were photographs; some were sculptures; and others were digital videos. Some sought to create an impact in their chosen location; some sought to provoke the viewer; and others sought to achieve both. Our task was to pull together and showcase these 17 contrasting short-listed Artrakers in a memento that could be purchased but also to build a brand that could sustain itself for years to come.

Insight

Our discussions focused on the two areas of conflict and resonance as well as the personal experiences of the Artrakers and the wider impact of their work.
It led us to explore how each artist sought to make the unseen seen; to make the unknown known; and the unsung heard.

Action

Dealing with subjects of violent conflict, social disharmony and upheaval required a tactile but gritty treatment. The pages of the commemorative book connected these themes with the Artrakers’ personal narratives, leading to an ebb-and-flow that deepened the comprehension and perception of each conflict. This resulted in a concise, lucid and thoughtful keepsake. Since the inaugural award, Pulse has partnered with Artraker to support two awards, and helped to guide the charity’s strategic positioning
and direction.

Artraker

What role can art play in creating peace? Helping to launch and partner with Artraker has proved to be both exciting and consistently thought-provoking.

Challenge

The Artraker Award recognises artistic creativity in places across the world impacted by conflict. In its inaugural year, the competition saw a diverse collection of entries: some were hand drawn; others were photographs; some were sculptures; and others were digital videos. Some sought to create an impact in their chosen location; some sought to provoke the viewer; and others sought to achieve both. Our task was to pull together and showcase these 17 contrasting short-listed Artrakers in a memento that could be purchased but also to build a brand that could sustain itself for years to come.

Insight

Our discussions focused on the two areas of conflict and resonance as well as the personal experiences of the Artrakers and the wider impact of their work. It led us to explore how each artist sought to make the unseen seen; to make the unknown known; and the unsung heard.

Action

Dealing with subjects of violent conflict, social disharmony and upheaval required a tactile but gritty treatment. The pages of the commemorative book connected these themes with the Artrakers’ personal narratives, leading to an ebb-and-flow that deepened the comprehension and perception of each conflict. This resulted in a concise, lucid and thoughtful keepsake. Since the inaugural award, Pulse has partnered with Artraker to support two awards, and helped to guide the charity’s strategic positioning and direction.