Beyond

Building a brand that supported sustainable land use meant crafting the language and visual identity that communicated its vision: to merge ‘doing the right thing’ with sound business models.

Challenge

Justin Adams established his own agency to advance ventures and solutions in sustainable land use. Justin’s strength
was the ability to work at the interface
of business and the green agenda and therefore he needed a brand to reflect this.

Insight

One of the issues that Justin identified was that a lot of sustainability projects are driven by a desire to ‘do the right thing’ but fail to maintain momentum after the initial injection of finance and start-up energy, as they lack business models that allow them to be self-sustaining.

Action

Working closely with Justin to understand both his business proposition and his personal vision, we developed the brand with the name ‘Beyond’, as well as the business communication tools that helped him in the start-up phase of his agency. We paid close attention to creating an image and developing a language that conveyed the potential of business thinking in this sector.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Beyond

Building a brand that supported sustainable land use meant crafting the language and visual identity that communicated its vision: to merge ‘doing the right thing’ with sound business models.

Challenge

Justin Adams established his own agency to advance ventures and solutions in sustainable land use. Justin’s strength
was the ability to work at the interface
of business and the green agenda
and therefore he needed a brand to
reflect this.

One of the issues that Justin identified was that a lot of sustainability projects are driven by a desire to ‘do the right thing’ but fail to maintain momentum after the initial injection of finance and start-up energy, as they lack business models that allow them to be self-sustaining.

Insight

Action

Working closely with Justin to understand both his business proposition and his personal vision, we developed the brand with the name ‘Beyond’, as well as the business communication tools that helped him in the start-up phase of his agency. We paid close attention to creating an image and developing a language that conveyed the potential of business thinking in this sector.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Beyond

Building a brand that supported sustainable land use meant crafting the language and visual identity that communicated its vision: to merge ‘doing the right thing’ with sound business models.

Challenge

Justin Adams established his own agency to advance ventures and solutions in sustainable land use. Justin’s strength  was the ability to work at the interface
of business and the green agenda and therefore he needed a brand to
reflect this.

Insight

One of the issues that Justin identified was that a lot of sustainability projects are driven by a desire to ‘do the right thing’ but fail to maintain momentum after the initial injection of finance and start-up energy, as they lack business models that allow them to be self-sustaining.

Action

Working closely with Justin to understand both his business proposition and his personal vision, we developed the brand with the name ‘Beyond’, as well as the business communication tools that helped him in the start-up phase of his agency. We paid close attention to creating an image and developing a language that conveyed the potential of business thinking in this sector.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Beyond

Building a brand that supported sustainable land use meant crafting the language and visual identity that communicated its vision: to merge ‘doing the right
thing’ with sound business models.

Challenge

Justin Adams established his own agency to advance ventures and solutions in sustainable land use. Justin’s strength was the ability to work at the interface of business and the green agenda and therefore he needed a brand to reflect this.

Insight

One of the issues that Justin identified was that a lot of sustainability projects are driven by a desire to ‘do the right thing’ but
fail to maintain momentum after the initial injection of finance and start-up energy, as they lack business models that allow them to be self-sustaining.

Action

Working closely with Justin to understand both his business proposition and his personal vision, we developed the brand with the name ‘Beyond’, as well as the business communication tools that helped him in the start-up phase of his agency. We paid close attention to creating an image and developing a language that conveyed the potential of business thinking in this sector.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Beyond

Building a brand that supported sustainable land use meant crafting the language and visual identity that communicated its vision: to merge ‘doing the right thing’ with sound business models.

Challenge

Justin Adams established his own agency to advance ventures and solutions in sustainable land use. Justin’s strength was the ability to work at the interface of business and the green agenda and therefore he needed a brand to reflect this.

One of the issues that Justin identified was that a lot of sustainability projects are driven by a desire to ‘do the right thing’ but fail to maintain momentum after the initial injection of finance and start-up energy, as
they lack business models that allow them to be
self-sustaining.

Action

Working closely with Justin to understand both his business proposition and his personal vision, we developed the brand with the name ‘Beyond’, as well as the business communication tools that helped him in the start-up phase of his agency. We paid close attention to creating an image and developing a language that conveyed the potential of business thinking in this sector.

Insight

Beyond

Building a brand that supported sustainable land use meant crafting the language and visual identity that communicated its vision: to merge ‘doing the right thing’ with sound business models.

Challenge

Justin Adams established his own agency to advance ventures and solutions in sustainable land use. Justin’s strength was the ability to work at the interface of business and the green agenda and therefore he needed a brand to reflect this.

One of the issues that Justin identified was that a lot of sustainability projects are driven by a desire to ‘do the right thing’ but fail to maintain momentum after the initial injection of finance and start-up energy, as they lack business models that allow them to be self-sustaining.

Action

Working closely with Justin to understand both his business proposition and his personal vision, we developed the brand with the name ‘Beyond’, as well as the business communication tools that helped him in the start-up phase of his agency. We paid close attention to creating an image and developing a language that conveyed the potential of business thinking in this sector.

Insight