BP Carbon Capture & Storage

“Could this rock help combat climate change?” Instead of creating dry brochures to explain a particularly complex piece of science, we came up with a more hands-on way
for BP to communicate its new technology.

Challenge

CO2 Capture & Storage (CCS) was a relatively new and misunderstood technology. In particular, it is quite hard
for people to visualise how carbon dioxide captured from industrial processes can
be stored safely deep underground.
A common misconception is that it floats
in a vacuum or is stored in a cavern and might leak to the surface. Our task was to help BP to dispel this myth and to ensure better understanding of CCS among NGOs, regulators, government bodies
and, in many cases, staff within BP's
own divisions.

Insight

At depths of 800m+, CO2 is compressed to a level whereby it becomes almost liquid in form. It permeates the microscopic pore spaces in sedimentary rock, a little like water in a sponge, and remains there. We believed that we could create something
to demonstrate this in a very simple and interactive way.

Action

We created a science pack containing a piece of specially-cut sandstone and an information booklet. By letting droplets
of water fall onto the rock, it is possible
to show how easily it is absorbed and
stays in the rock. The pack provides more information. This very simple device helped to capture the essence of CCS in a way that hundreds of technical papers, diagrams and videos had often struggled to do.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

BP Carbon Capture & Storage

“Could this rock help combat climate change?” Instead of creating dry brochures to explain a particularly complex piece of science, we came up with a more hands-on way
for BP to communicate its new technology.

CO2 Capture & Storage (CCS) was a relatively new and misunderstood technology. In particular, it is quite hard
for people to visualise how carbon dioxide captured from industrial processes can be stored safely deep underground. A common misconception is that it floats in a vacuum or is stored in a cavern and might leak to the surface. Our task was to help BP to dispel this myth and to ensure better understanding of CCS among NGOs, regulators, government bodies and, in many cases, staff within BP's own divisions.

Insight

At depths of 800m+, CO2 is compressed to a level whereby it becomes almost liquid in form. It permeates the microscopic pore spaces in sedimentary rock, a little like water in a sponge, and remains there. We believed that we could create something to demonstrate this in a very simple and interactive way.

Action

Challenge

We created a science pack containing a piece of specially-cut sandstone and an information booklet. By letting droplets
of water fall onto the rock, it is possible to show how easily it is absorbed and
stays in the rock. The pack provides more information. This very simple device helped to capture the essence of CCS in a way that hundreds of technical papers, diagrams and videos had often struggled to do.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

BP Carbon Capture & Storage

“Could this rock help combat climate change?” Instead of creating dry brochures to explain a particularly complex piece of science, we came up with a more hands-on way for BP to communicate its new technology.

Challenge

CO2 Capture & Storage (CCS) was a relatively new and misunderstood technology. In particular, it is quite hard
for people to visualise how carbon dioxide captured from industrial processes can
be stored safely deep underground.
A common misconception is that it floats in a vacuum or is stored in a cavern and might leak to the surface. Our task was to help BP to dispel this myth and to ensure better understanding of CCS among NGOs, regulators, government bodies and, in many cases, staff within BP's
own divisions.

Insight

At depths of 800m+, CO2 is compressed to a level whereby it becomes almost liquid in form. It permeates the microscopic pore spaces in sedimentary rock, a little like water in a sponge, and remains there. We believed that we could create something to demonstrate this in a very simple and interactive way.

Action

We created a science pack containing a piece of specially-cut sandstone and an information booklet. By letting droplets
of water fall onto the rock, it is possible
to show how easily it is absorbed and
stays in the rock. The pack provides
more information. This very simple device helped to capture the essence of CCS in a way that hundreds of technical papers, diagrams and videos had often struggled to do.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

BP Carbon Capture & Storage

“Could this rock help combat climate change?” Instead of creating dry brochures to explain a particularly complex piece of science, we came up with a more hands-on way for BP to communicate its new technology.

Challenge

CO2 Capture & Storage (CCS) was a relatively new and misunderstood technology. In particular, it is quite hard for people to visualise how carbon dioxide captured from industrial processes can be stored safely deep underground. A common misconception is that it floats in a vacuum or is stored in
a cavern and might leak to the surface.
Our task was to help BP to dispel this myth and to ensure better understanding of CCS among NGOs, regulators, government bodies and, in many cases, staff within BP's
own divisions.

Insight

At depths of 800m+, CO2 is compressed to
a level whereby it becomes almost liquid in form. It permeates the microscopic pore spaces in sedimentary rock, a little like
water in a sponge, and remains there.
We believed that we could create something to demonstrate this in a very simple and interactive way.

Action

We created a science pack containing a piece of specially-cut sandstone and an information booklet. By letting droplets of water fall onto the rock, it is possible to show how easily it is absorbed and stays in the rock. The pack provides more information. This very simple device helped to capture
the essence of CCS in a way that hundreds
of technical papers, diagrams and videos
had often struggled to do.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

BP Carbon Capture & Storage

“Could this rock help combat climate change?” Instead of creating dry brochures to explain a particularly complex piece of science, we came up with a more hands-on way for BP to communicate its new technology.

Challenge

CO2 Capture & Storage (CCS) was a relatively new and misunderstood technology. In particular, it is quite hard for people to visualise how carbon dioxide captured from industrial processes can be stored safely deep underground. A common misconception is that it floats in a vacuum or is stored in a cavern and might leak to the surface. Our task was to help BP to dispel this myth and to ensure better understanding of CCS among NGOs, regulators, government bodies and, in many cases, staff within BP's own divisions.

Insight

At depths of 800m+, CO2 is compressed to a level whereby it becomes almost liquid in form. It permeates the microscopic pore spaces in sedimentary rock, a little like water in a sponge, and remains there. We believed that we could create something to demonstrate this in a very simple and interactive way.

Action

We created a science pack containing a piece of specially-cut sandstone and an information booklet. By letting droplets of water fall onto the rock, it is possible to show how easily it is absorbed and stays in the rock. The pack provides more information. This very simple device helped to capture the essence of CCS in a way that hundreds of technical papers, diagrams and videos had often struggled to do.

BP Carbon Capture & Storage

“Could this rock help combat climate change?” Instead of creating dry brochures to explain a particularly complex piece of science, we came up with a more hands-on way for BP to communicate its new technology.

Challenge

CO2 Capture & Storage (CCS) was a relatively new and misunderstood technology. In particular, it is quite hard for people to visualise how carbon dioxide captured from industrial processes can be stored safely deep underground. A common misconception is that it floats in a vacuum or is stored in a cavern and might leak to the surface. Our task was to help BP to dispel this myth and to ensure better understanding of CCS among NGOs, regulators, government bodies and, in many cases, staff within BP's own divisions.

Insight

At depths of 800m+, CO2 is compressed to a level whereby it becomes almost liquid in form. It permeates the microscopic pore spaces in sedimentary rock, a little like water in a sponge, and remains there. We believed that we could create something to demonstrate this in a very simple and interactive way.

Action

We created a science pack containing a piece of specially-cut sandstone and an information booklet. By letting droplets of water fall onto the rock, it is possible to show how easily it is absorbed and stays in the rock. The pack provides more information. This very simple device helped to capture the essence of CCS in a way that hundreds of technical papers, diagrams and videos had often struggled to do.