Employee Newspapers

Sharing stories within large organisations is always important. This is especially so when operating vast oil or gas fields with thousands of employees working out in the middle of the Iraqi or Omani desert.

Challenge

Although their locations and histories differ, the Rumaila and Khazzan fields
share similarities. They both offer energy lifelines to their home countries (Iraq and Oman) and both have a large, diverse workforce. We were asked to create
and manage employee newspapers to communicate field activity and to help bring a sense of shared purpose to
the workplace.

Insight

The role of an employee newspaper in bridging gaps in communication cannot
be underestimated.

 

Working in the field, in a facility miles
away from anyone else, it's easy to feel disconnected. A newspaper is somewhere that employees can be recognised, tell their stories and connect with the rest
of the organisation. Reading stories
about co-workers can be inspiring and motivating. Similarly, it helps employees connect to the hopes, concerns and strategies of the business, in a way that
is tangible.

 

But to achieve all this in a newspaper
is tricky, especially when it is influenced
by corporate messaging and sensitivities around what the organisation feels it
can say.

Action

In designing and drafting the employee newspapers, our most important objective is to ensure that the views and opinions expressed by the paper are trusted. This can only be achieved if the paper is respected and deals with the subjects that employees want to hear about, in a way that matches their own experiences.
Both newspapers are bilingually produced (English and Arabic), which encourages a multicultural workforce to read from the same publication.

 

In sourcing content for these newspaper, we have also unearthed stories that can
be further leveraged in other internal communications channels (e.g. posters, videos) and external channels (e.g. media, website, social media).

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Employee Newspapers

Sharing stories within large organisations is always important. This is especially so when operating vast oil
or gas fields with thousands of employees working out
in the middle of the Iraqi or Omani desert.

Challenge

Although their locations and histories differ, the Rumaila and Khazzan fields
share similarities. They both offer energy lifelines to their home countries (Iraq and Oman) and both have a large, diverse workforce. We were asked to create
and manage employee newspapers to communicate field activity and to help bring a sense of shared purpose to
the workplace.

Insight

The role of an employee newspaper in bridging gaps in communication cannot
be underestimated.

 

Working in the field, in a facility miles
away from anyone else, it's easy to feel disconnected. A newspaper is somewhere that employees can be recognised, tell their stories and connect with the rest
of the organisation. Reading stories
about co-workers can be inspiring and motivating. Similarly, it helps employees connect to the hopes, concerns and strategies of the business, in a way that
is tangible.

 

But to achieve all this in a newspaper
is tricky, especially when it is influenced
by corporate messaging and sensitivities around what the organisation feels it
can say.

Action

In designing and drafting the employee newspapers, our most important objective is to ensure that the views and opinions expressed by the paper are trusted.
This can only be achieved if the paper
is respected and deals with the subjects that employees want to hear about, in a way that matches their own experiences.
Both newspapers are bilingually produced (English and Arabic), which encourages a multicultural workforce to read from the same publication.

 

In sourcing content for these newspaper, we have also unearthed stories that can
be further leveraged in other internal communications channels (e.g. posters, videos) and external channels (e.g. media, website, social media).

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Employee Newspapers

Sharing stories within large organisations is always important. This is especially so when operating vast oil or gas fields with thousands of employees working out in the middle of the Iraqi or Omani desert.

Challenge

Although their locations and histories differ, the Rumaila and Khazzan fields
share similarities. They both offer energy lifelines to their home countries (Iraq and Oman) and both have a large, diverse workforce. We were asked to create
and manage employee newspapers to communicate field activity and to help bring a sense of shared purpose to
the workplace.

Insight

The role of an employee newspaper in bridging gaps in communication cannot
be underestimated.

 

Working in the field, in a facility miles
away from anyone else, it's easy to feel disconnected. A newspaper is somewhere that employees can be recognised, tell their stories and connect with the rest
of the organisation. Reading stories
about co-workers can be inspiring and motivating. Similarly, it helps employees connect to the hopes, concerns and strategies of the business, in a way that
is tangible.

 

But to achieve all this in a newspaper
is tricky, especially when it is influenced
by corporate messaging and sensitivities around what the organisation feels it
can say.

Action

In designing and drafting the employee newspapers, our most important objective is to ensure that the views and opinions expressed by the paper are trusted.
This can only be achieved if the paper
is respected and deals with the subjects that employees want to hear about, in a way that matches their own experiences.
Both newspapers are bilingually produced (English and Arabic), which encourages a multicultural workforce to read from the same publication.

 

In sourcing content for these newspaper, we have also unearthed stories that can
be further leveraged in other internal communications channels (e.g. posters, videos) and external channels (e.g. media, website, social media).

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Employee Newspapers

Sharing stories within large organisations is always important. This is especially so when operating vast oil
or gas fields with thousands of employees working out
in the middle of the Iraqi or Omani desert.

Challenge

Although their locations and histories differ, the Rumaila and Khazzan fields share similarities. They both offer energy lifelines
to their home countries (Iraq and Oman)
and both have a large, diverse workforce.
We were asked to create and manage employee newspapers to communicate field activity and to help bring a sense of shared purpose to the workplace.

Insight

The role of an employee newspaper in bridging gaps in communication cannot
be underestimated.

 

Working in the field, in a facility miles
away from anyone else, it's easy to feel disconnected. A newspaper is somewhere that employees can be recognised, tell their stories and connect with the rest of the organisation. Reading stories about co-workers can be inspiring and motivating. Similarly, it helps employees connect to
the hopes, concerns and strategies of the business, in a way that is tangible.

 

But to achieve all this in a newspaper
is tricky, especially when it is influenced
by corporate messaging and sensitivities around what the organisation feels it can say.

Action

In designing and drafting the employee newspapers, our most important objective
is to ensure that the views and opinions expressed by the paper are trusted. This can only be achieved if the paper is respected and deals with the subjects that employees want to hear about, in a way that matches their own experiences. Both newspapers
are bilingually produced (English and Arabic), which encourages a multicultural workforce
to read from the same publication.

 

In sourcing content for these newspaper,
we have also unearthed stories that can
be further leveraged in other internal communications channels (e.g. posters, videos) and external channels (e.g. media, website, social media).

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Employee Newspapers

Sharing stories within large organisations is always important. This is especially so when operating vast oil or gas fields with thousands of employees working out in the middle of the Iraqi or Omani desert.

Challenge

Although their locations and histories differ, the Rumaila and Khazzan fields share similarities. They
both offer energy lifelines to their home countries (Iraq and Oman) and both have a large, diverse workforce. We were asked to create and manage employee newspapers to communicate field activity and to help bring a sense of shared purpose to the workplace.

Insight

The role of an employee newspaper in bridging gaps in communication cannot be underestimated.

 

Working in the field, in a facility miles away from anyone else, it's easy to feel disconnected.
A newspaper is somewhere that employees can be recognised, tell their stories and connect with the rest of the organisation. Reading stories about co-workers can be inspiring and motivating. Similarly, it helps employees connect to the hopes, concerns and strategies of the business, in a way that is tangible.

 

But to achieve all this in a newspaper is tricky, especially when it is influenced by corporate messaging and sensitivities around what the organisation feels it can say.

Action

In designing and drafting the employee newspapers, our most important objective is to ensure that the views and opinions expressed by the paper are trusted. This can only be achieved if the paper is respected and deals with the subjects that employees want to hear about, in a way that matches their own experiences. Both newspapers are bilingually produced (English and Arabic), which encourages a multicultural workforce to read from the same publication.

 

In sourcing content for these newspaper, we have also unearthed stories that can be further leveraged in other internal communications channels (e.g. posters, videos) and external channels (e.g. media, website, social media).

Employee Newspapers

Sharing stories within large organisations is always important. This is especially so when operating vast oil or gas fields with thousands of employees working out in the middle of the Iraqi or Omani desert.

Challenge

Although their locations and histories differ, the Rumaila and Khazzan fields share similarities. They both offer energy lifelines to their home countries (Iraq and Oman) and both have a large, diverse workforce. We were asked to create and manage employee newspapers to communicate field activity and to help bring a sense of shared purpose to the workplace.

Insight

The role of an employee newspaper in bridging gaps in communication cannot be underestimated.

 

Working in the field, in a facility miles away from anyone else, it's easy to feel disconnected. A newspaper is somewhere that employees can be recognised, tell their stories and connect with the rest of the organisation. Reading stories about co-workers can be inspiring and motivating. Similarly, it helps employees connect to the hopes, concerns and strategies of the business, in a way that is tangible.

 

But to achieve all this in a newspaper is tricky, especially when it is influenced by corporate messaging and sensitivities around what the organisation feels it can say.

Action

In designing and drafting the employee newspapers, our most important objective is to ensure that the views and opinions expressed by the paper are trusted. This can only be achieved if the paper is respected and deals with the subjects that employees want to hear about, in a way that matches their own experiences. Both newspapers are bilingually produced (English and Arabic), which encourages a multicultural workforce to read from the same publication.

 

In sourcing content for these newspaper, we have also unearthed stories that can be further leveraged in other internal communications channels (e.g. posters, videos) and external channels (e.g. media, website, social media).