Rumaila Employee Engagement

Building a brand means ensuring every part of the business is involved, including the 300-strong security team who protect the vast field and welcomes its many guests.

Challenge

Although security is a priority for Rumaila, it is important that these front-line employees also act as ambassadors for

the brand.

 

The security team consists of around 300 often young Iraqis distributed over a vast area. Despite usually being the first point of contact for visitors, very few members
of the security team felt like they were
part of the Rumaila family and so were unequipped to fully represent the organisation.

Insight

The security team needed training and new uniforms. We used this opportunity to develop an identity, recognition systems, specialist clothing and kit to help the security team feel an integral part in the future of Rumaila.

Action

A key part of the work was developing a handbook and a ceremony so that when the team stepped into their new uniforms they were also stepping into a new role,
a new set of responsibilities, and a new relationship with all who visit the field.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Rumaila Employee Engagement

Building a brand means ensuring every part of the business is involved, including the 300-strong security team who protect the vast field and welcomes its
many guests.

Challenge

The security team needed training and new uniforms. We used this opportunity to develop an identity, recognition systems, specialist clothing and kit to help the security team feel an integral part in the future of Rumaila.

Insight

Although security is a priority for Rumaila, it is important that these front-line employees also act as ambassadors for the brand.

 

The security team consists of around 300 often young Iraqis distributed over a vast area. Despite usually being the first point of contact for visitors, very few members of the security team felt like they were

part of the Rumaila family and so were unequipped to fully represent the organisation.

A key part of the work was developing a handbook and a ceremony so that when the team stepped into their new uniforms they were also stepping into a new role, a new set of responsibilities, and a new relationship with all who visit the field.

Action

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Rumaila Employee Engagement

Building a brand means ensuring every part of the business is involved, including the 300-strong security team who protect the vast field and welcomes its many guests.

Challenge

The security team needed training and new uniforms. We used this opportunity to develop an identity, recognition systems, specialist clothing and kit to
help the security team feel an integral part in the future of Rumaila.

Insight

Although security is a priority for Rumaila, it is important that these front-line employees also act as ambassadors for the brand.

 

The security team consists of around 300 often young Iraqis distributed over a vast area. Despite usually being the first point of contact for visitors, very few members of the security team felt like they were

part of the Rumaila family and so were unequipped to fully represent the organisation.

Action

A key part of the work was developing a handbook and a ceremony so that when the team stepped into their new uniforms they were also stepping into a new role,
a new set of responsibilities, and a new relationship with all who visit the field.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Rumaila Employee Engagement

Building a brand means ensuring every part of the business is involved, including the 300-strong security team who protect the vast field and welcomes its many guests.

Challenge

The security team needed training and new uniforms. We used this opportunity to develop an identity, recognition systems, specialist clothing and kit to help the security team feel an integral part in the future of Rumaila.

The security team needed training and new uniforms. We used this opportunity to develop an identity, recognition systems, specialist clothing and kit to help the security team feel an integral part in the future of Rumaila.

The security team needed training and new uniforms. We used this opportunity to develop an identity, recognition systems, specialist clothing and kit to help the security team feel an integral part in the future
of Rumaila.

Although security is a priority for Rumaila, it is important that these front-line employees also act as ambassadors for the brand.

 

The security team consists of around 300 often young Iraqis distributed over a vast area. Despite usually being the first point of contact for visitors, very few members of the security team felt like they were part of the Rumaila family and so were unequipped to fully represent the organisation.

Although security is a priority for Rumaila, it is important that these front-line employees also act as ambassadors for the brand.

 

The security team consists of around 300 often young Iraqis distributed over a vast area. Despite usually being the first point of contact for visitors, very few members of the security team felt like they were part of the Rumaila family and so were unequipped to fully represent the organisation.

Although security is a priority for Rumaila, it is important that these front-line employees also act as ambassadors for the brand.

 

The security team consists of around 300 often young Iraqis distributed over a vast area. Despite usually being the first point of contact for visitors, very few members of the security team felt like they were part of the Rumaila family and so were unequipped to fully represent the organisation.

Action

A key part of the work was developing a handbook and a ceremony so that when the team stepped into their new uniforms they were also stepping into a new role, a new set of responsibilities, and a new relationship with all who visit the field.

A key part of the work was developing a handbook and a ceremony so that when the team stepped into their new uniforms they were also stepping into a new role, a new set of responsibilities, and a new relationship with all who visit the field.

A key part of the work was developing a handbook and a ceremony so that when the team stepped into their new uniforms they were also stepping into a new role,
a new set of responsibilities, and a new relationship with all who visit the field.

Insight

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Rumaila Employee Engagement

Rumaila Employee Engagement

Building a brand means ensuring every part of the business is involved, including the 300-strong security team who protect the vast field and welcomes its many guests.

Building a brand means ensuring every part of the business is involved, including the 300-strong security team who protect the vast field and welcomes its many guests.

Challenge

Challenge

Insight

Insight

Action

Action