Spitch

Creating a new brand, story and exhibition stand – launched and tested at the UK’s leading call centre conference.

Challenge

When Spitch approached us, they were
a fledgling voice recognition technology company without a recognisable brand.
In an industry dominated by large players with proven track records, it was important to show what made Spitch stand out. In initial conversations with them about the right approach to building their brand an opportunity presented itself – a key trade expo for the call centre sector that was only six weeks away.

Insight

Spitch were convinced they had a great product set and were clear about who
they needed to talk to. What wasn’t clear, however, was which aspects of the Spitch offer would be most interesting to potential customers and partners. We advised Spitch to use the trade expo as an opportunity to listen to customers and ‘test’ an iteration of their new brand.

Action

Through research and workshops into the Spitch offering and customer base, we were able to unravel their technical lexicon and create a language to make them more accessible to a generally non-technical target audience. From this new Spitch story, we designed an exhibition stand
and brochures targeting the call centre audience. The launch at the trade expo resulted in over 500 enquiries.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Spitch

Creating a new brand, story and exhibition stand – launched and tested at the UK’s leading call centre conference.

Challenge

When Spitch approached us, they were
a fledgling voice recognition technology company without a recognisable brand.
In an industry dominated by large
players with proven track records,
it was important to show what made Spitch stand out. In initial conversations with them about the right approach to building their brand an opportunity presented itself – a key trade expo for the call centre sector that was only six
weeks away.

Insight

Spitch were convinced they had a great product set and were clear about who
they needed to talk to. What wasn’t clear, however, was which aspects of the Spitch offer would be most interesting to potential customers and partners. We advised Spitch to use the trade expo as an opportunity to listen to customers and ‘test’ an iteration of their new brand.

Action

Through research and workshops into
the Spitch offering and customer base, we were able to unravel their technical lexicon and create a language to make them more accessible to a generally non-technical target audience. From this new Spitch story, we designed an exhibition stand and brochures targeting the call centre audience. The launch at the trade expo resulted in over 500 enquiries.

© Pulse Brands 2018

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Spitch

Creating a new brand, story and exhibition stand – launched and tested at the UK’s leading call centre conference.

Challenge

When Spitch approached us, they were
a fledgling voice recognition technology company without a recognisable brand.
In an industry dominated by large
players with proven track records,
it was important to show what made Spitch stand out. In initial conversations with them about the right approach to building their brand an opportunity presented itself – a key trade expo for the call centre sector that was only six
weeks away.

Insight

Spitch were convinced they had a great product set and were clear about who
they needed to talk to. What wasn’t clear, however, was which aspects of the Spitch offer would be most interesting to potential customers and partners. We advised Spitch to use the trade expo as an opportunity to listen to customers and ‘test’ an iteration of their new brand.

Action

Through research and workshops into
the Spitch offering and customer base, we were able to unravel their technical lexicon and create a language to make them more accessible to a generally non-technical target audience. From this new Spitch story, we designed an exhibition stand and brochures targeting the call centre audience. The launch at the trade expo resulted in over 500 enquiries.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Spitch

Creating a new brand, story and exhibition stand – launched and tested at the UK’s leading call centre conference.

Challenge

When Spitch approached us, they were
a fledgling voice recognition technology company without a recognisable brand.
In an industry dominated by large players
with proven track records, it was important
to show what made Spitch stand out. In
initial conversations with them about the
right approach to building their brand an opportunity presented itself – a key trade expo for the call centre sector that was only six weeks away.

Insight

Spitch were convinced they had a great product set and were clear about who
they needed to talk to. What wasn’t clear, however, was which aspects of the Spitch offer would be most interesting to potential customers and partners. We advised Spitch to use the trade expo as an opportunity to listen to customers and ‘test’ an iteration of their new brand.

Action

Through research and workshops into
the Spitch offering and customer base, we were able to unravel their technical lexicon and create a language to make them more accessible to a generally non-technical
target audience. From this new Spitch
story, we designed an exhibition stand and brochures targeting the call centre audience. The launch at the trade expo resulted in over 500 enquiries.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

Spitch

Creating a new brand, story and exhibition stand – launched and tested at the UK’s leading call centre conference.

Challenge

When Spitch approached us, they were a fledgling voice recognition technology company without a recognisable brand. In an industry dominated by large players with proven track records, it was important to show what made Spitch stand out. In initial conversations with them about the right approach to building their brand an opportunity presented itself – a key trade expo for the call centre sector that was only six weeks away.

Insight

Spitch were convinced they had a great product set and were clear about who they needed to talk to. What wasn’t clear, however, was which aspects of the Spitch offer would be most interesting to potential customers and partners. We advised Spitch to use the trade expo as an opportunity to listen to customers and ‘test’ an iteration of their new brand.

Action

Through research and workshops into the Spitch offering and customer base, we were able to unravel their technical lexicon and create a language to make them more accessible to a generally non-technical
target audience. From this new Spitch story, we designed an exhibition stand and brochures targeting the call centre audience. The launch at the trade expo resulted in over 500 enquiries.

Spitch

Creating a new brand, story and exhibition stand – launched and tested at the UK’s leading call centre conference.

Challenge

When Spitch approached us, they were a fledgling voice recognition technology company without a recognisable brand. In an industry dominated by large players with proven track records, it was important to show what made Spitch stand out. In initial conversations with them about the right approach to building their brand an opportunity presented itself – a key trade expo for the call centre sector that was only six weeks away.

Insight

Spitch were convinced they had a great product set and were clear about who they needed to talk to. What wasn’t clear, however, was which aspects of the Spitch offer would be most interesting to potential customers and partners. We advised Spitch to use the trade expo as an opportunity to listen to customers and ‘test’ an iteration of their new brand.

Action

Through research and workshops into the Spitch offering and customer base, we were able to unravel their technical lexicon and create a language to make them more accessible to a generally non-technical target audience. From this new Spitch story, we designed an exhibition stand and brochures targeting the call centre audience. The launch at the trade expo resulted in over 500 enquiries.