Looking deeply within an organisation to tell its story: how private equity could transform the fortunes of SMEs in emerging markets.
Man in grey jumper holding Aureos booklet
Blue background with book with white centre and blue outline Man with black jumper pointing at slides on a wall Aureos reception with ticket barrier Man walking away with a basket of objects on his head.


Emerging markets private equity firm, Aureos Capital, sought to position itself as the leading private equity firm operating in the emerging market SME arena. However, there was a major gap between the impressive work it did, the way it expressed itself and how it was seen.


Through deep conversations with the leadership team we determined that the failure to fully express itself came down to a complex history, a lack of confidence and the desire to just get on with the work in hand. We found that Aureos had a unique model of working and was blessed with an extremely capable team of people who deeply cared and understood the emerging markets in which they operated.


We identified a number of principles which lay behind the Aureos way of working that made it a truly unique organisation within the world of private equity. We called this ‘Private Equity+’ – and in the months that followed, we helped Aureos embed this within the company, building a new sense of confidence and self-belief. A website, brochure and presentations were created to support the new proposition. This ultimately led to Aureos successfully being acquired by Abraaj Capital and much of its ways of operating being adopted.