The Resilience Shift

Resilience engineering involves more than making things more durable: it’s about changing the way society responds and reacts to shocks and stresses. We helped The Resilience Shift to define itself in its very formative stages.

Challenge

The Lloyds Register Foundation appointed a leading engineering firm, Arup, to host
a 5-year Joint Programme for Resilience Engineering. The initiative’s aim is ambitious: to promote resilience engineering to both protect and enable society to ‘bounce back’ from inevitable shocks and stresses caused by social, technical and ecological events. It argues that a paradigm shift in the way we all look at critical infrastructure is fundamental to achieve this. But before this work could begin, a new brand needed to be created, one that could be supported by existing and new stakeholders.

Insight

The initiative’s leadership team and its partners have an extraordinary breadth of experience and depth of knowledge. It was vital that we took the time to listen to and explore the disparate views behind the emergence of resilience engineering and its role in society. It was also important that there was real internal alignment before the initiative could begin to articulate
what it wanted to communicate to the outside world.

Action

The brand wanted to speak to a diverse group of people, including engineers,
town planners, regulators, asset owners, academia and the finance/insurance industry. This meant that the brand required a tone of voice and visual language that balanced engineering authority and outward-looking inclusivity. We worked with the Arup team to help them decide on a name that was both reflective of the initiative’s short and long-term ambitions and something that could reach out to new partners, investors and collaborators: The Resilience Shift. The work also involved developing a set of values and operating principles, story
line framework, core messages and
visual identity.

© Pulse Brands 2019

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1-3 Langley Court

London, WC2E 9JY

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The Resilience Shift

Resilience engineering involves more than making things more durable: it’s about changing the way society responds and reacts to shocks and stresses. We helped The Resilience Shift to define itself in its very formative stages.

Challenge

The Lloyds Register Foundation appointed a leading engineering firm, Arup, to host a 5-year Joint Programme for Resilience Engineering. The initiative’s aim is ambitious: to promote resilience engineering to both protect and enable society to ‘bounce back’ from inevitable shocks and stresses caused by social, technical and ecological events. It argues that a paradigm shift in the way we
all look at critical infrastructure is fundamental to achieve this. But before this work could begin, a new brand needed to be created, one that could
be supported by existing and new stakeholders.

Insight

The initiative’s leadership team and its partners have an extraordinary breadth
of experience and depth of knowledge.
It was vital that we took the time to listen to and explore the disparate views behind the emergence of resilience engineering and its role in society. It was also important that there was real internal alignment before the initiative could
begin to articulate what it wanted to communicate to the outside world.

Action

The brand wanted to speak to a diverse group of people, including engineers,
town planners, regulators, asset owners, academia and the finance/insurance industry. This meant that the brand required a tone of voice and visual language that balanced engineering authority and outward-looking inclusivity. We worked with the Arup team to help them decide on a name that was both reflective of the initiative’s short and long-term ambitions and something
that could reach out to new partners, investors and collaborators: The Resilience Shift. The work also involved developing a set of values and operating principles, story line framework, core messages and visual identity.

© Pulse Brands 2019

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

The Resilience Shift

Resilience engineering involves more than making things more durable: it’s about changing the way society responds and reacts to shocks and stresses. We helped The Resilience Shift to define itself in its very formative stages.

Challenge

The Lloyds Register Foundation appointed a leading engineering firm, Arup, to host a 5-year Joint Programme for Resilience Engineering. The initiative’s aim is ambitious: to promote resilience engineering to both protect and enable society to ‘bounce back’ from inevitable shocks and stresses caused by social, technical and ecological events. It argues that a paradigm shift in the way we
all look at critical infrastructure is fundamental to achieve this. But before this work could begin, a new brand needed to be created, one that could
be supported by existing and new stakeholders.

Insight

The initiative’s leadership team and its partners have an extraordinary breadth
of experience and depth of knowledge.
It was vital that we took the time to listen to and explore the disparate views behind the emergence of resilience engineering and its role in society. It was also important that there was real internal alignment before the initiative could
begin to articulate what it wanted to communicate to the outside world.

Action

The brand wanted to speak to a diverse group of people, including engineers, town planners, regulators, asset owners, academia and the finance/insurance industry. This meant that the brand required a tone of voice and visual language that balanced engineering authority and outward-looking inclusivity. We worked with the Arup team to help them decide on a name that was both reflective of the initiative’s short and long-term ambitions and something that could reach out to new partners, investors and collaborators: The Resilience Shift. The work also involved developing a set of values and operating principles, story
line framework, core messages and
visual identity.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

The Resilience Shift

Resilience engineering involves more than making things more durable: it’s about changing the way society responds and reacts to shocks and stresses. We helped The Resilience Shift to define itself in its very formative stages.

Challenge

The Lloyds Register Foundation appointed
a leading engineering firm, Arup, to host a
5-year Joint Programme for Resilience Engineering. The initiative’s aim is ambitious: to promote resilience engineering to both protect and enable society to ‘bounce back’ from inevitable shocks and stresses caused by social, technical and ecological events.
It argues that a paradigm shift in the way
we all look at critical infrastructure is fundamental to achieve this. But before this work could begin, a new brand needed to be created, one that could be supported by existing and new stakeholders.

Insight

The initiative’s leadership team and its partners have an extraordinary breadth of experience and depth of knowledge. It was vital that we took the time to listen to and explore the disparate views behind the emergence of resilience engineering and
its role in society. It was also important that there was real internal alignment before the initiative could begin to articulate what it wanted to communicate to the outside world.

Action

The brand wanted to speak to a diverse group of people, including engineers, town planners, regulators, asset owners, academia and the finance/insurance industry. This meant that the brand required a tone of
voice and visual language that balanced engineering authority and outward-looking inclusivity. We worked with the Arup team to help them decide on a name that was both reflective of the initiative’s short and long-term ambitions and something that could reach out to new partners, investors and collaborators: The Resilience Shift. The work also involved developing a set of values and operating principles, story line framework, core messages and visual identity.

Find

1-3 Langley Court

London, WC2E 9JY

Connect

LinkedIn

Facebook

The Resilience Shift

Resilience engineering involves more than making things more durable: it’s about changing the way society responds and reacts to shocks and stresses. We helped The Resilience Shift to define itself in its very formative stages.

Challenge

The Lloyds Register Foundation appointed a leading engineering firm, Arup, to host a 5-year Joint Programme for Resilience Engineering. The initiative’s aim is ambitious: to promote resilience engineering to both protect and enable society to ‘bounce back’ from inevitable shocks and stresses caused by social, technical and ecological events. It argues that a paradigm shift in the way we all look at critical infrastructure is fundamental to achieve this. But before this work could begin, a new brand needed to be created, one that could be supported by existing and new stakeholders.

The initiative’s leadership team and its partners have an extraordinary breadth of experience and depth
of knowledge. It was vital that we took the time to listen to and explore the disparate views behind the emergence of resilience engineering and its role in society. It was also important that there was real internal alignment before the initiative could begin
to articulate what it wanted to communicate to the outside world.

Action

The brand wanted to speak to a diverse group of people, including engineers, town planners, regulators, asset owners, academia and the finance/insurance industry. This meant that the brand required a tone of voice and visual language that balanced engineering authority and outward-looking inclusivity. We worked with the Arup team to help them decide on a name that was both reflective of the initiative’s short and long-term ambitions and something that could reach out to new partners, investors and collaborators: The Resilience Shift. The work also involved developing a set of values and operating principles, story line framework, core messages and visual identity.

Insight

The Resilience Shift

Resilience engineering involves more than making things more durable: it’s about changing the way society responds and reacts to shocks and stresses. We helped The Resilience Shift to define itself in its very formative stages.

Challenge

The Lloyds Register Foundation appointed a leading engineering firm, Arup, to host a 5-year Joint Programme for Resilience Engineering. The initiative’s aim is ambitious: to promote resilience engineering to both protect and enable society to ‘bounce back’ from inevitable shocks and stresses caused by social, technical and ecological events. It argues that a paradigm shift in the way we all look at critical infrastructure is fundamental to achieve this. But before this work could begin, a new brand needed to be created, one that could be supported by existing and new stakeholders.

The initiative’s leadership team and its partners have an extraordinary breadth of experience and depth of knowledge. It was vital that we took the time to listen to and explore the disparate views behind the emergence of resilience engineering and its role in society. It was also important that there was real internal alignment before the initiative could begin to articulate what it wanted to communicate to the outside world.

Action

The brand wanted to speak to a diverse group of people, including engineers, town planners, regulators, asset owners, academia and the finance/insurance industry. This meant that the brand required a tone of voice and visual language that balanced engineering authority and outward-looking inclusivity. We worked with the Arup team to help them decide on a name that was both reflective of the initiative’s short and long-term ambitions and something that could reach out to new partners, investors and collaborators: The Resilience Shift. The work also involved developing a set of values and operating principles, story line framework, core messages and visual identity.

Insight