High-performing, purposeful businesses have a big role to play in helping tackle the complex challenges now facing humankind. For over 20 years, Pulse has helped organisations to use purpose as a catalyst for change. Our expertise covers a number of areas including: low carbon and socially progressive initiatives; the energy industry as it navigates the net zero transition; finance and professional services as they aim to effect positive social change.

Organisations may have the resources and skills to effect positive change, yet the reality is that public trust in the corporate world has been traditionally low. We help business leaders use purpose, backed by integrated communications support, to reinvigorate belief in their organisation. When purpose is catalysed in this way, something really clicks. Workforces, customers, investors and wider society begin to believe. Then they want to get involved. And performance inevitably improves.

Impact Report 2020/21
The last year has been a continuing journey of growing and learning. Our 2020/21 Impact Report reflects on the impact we make as a business on people, society and the environment.
The State of Purpose: Insights on navigating profit and purpose
This report brings together leading voices from the world of business to share their insights on Purpose, alongside a synthesis of thinking from across the world on the role of purpose, and how it can help organisations to thrive and do good in the world.
Five Minutes with Simon Milton
Simon Milton, founder of Pulse Brands, talks to Communicate magazine about why embracing 'purpose' is now vital to business success, the pitfalls to avoid and how brands can authentically embrace CSR.
Thinking differently about low carbon
For most of its history, Pulse has been helping business to think differently about the low carbon world and their relationship with it. Carbon capture and storage is a particular area of expertise and we have helped many organisations build the case for this emerging technology as a credible option in global efforts to combat climate change.