Pulse stepped into the world of purpose 21 years ago and this latest barometer of that world sets out ways in which we believe purposeful businesses can truly step up.
 
Our recently released report 'The Purpose of Business in an Uncertain World' allowed us to talk to leading thinkers involved in government, sustainability and the private sector, all of whom provide a fascinating analysis of where we are now, where we need to go and how business can play its part.
 
Undoubtedly, the thread that ties all their arguments together is a recognition that early adopters will be rewarded, while any delay will be costly.